Lalithaa Jewellery Success Story

Kiran Kumar the one behind Lalithaa Jewellery Chennai who has done 20 years of experience in the gold industry. Before he started these outlets he dealt with gold supplies, supplying gold to well-known jewellery showrooms in Chennai as well as around the country. He was also a successful exporter of gold global. He pioneered the primer of 916 BIS Hallmarked Gold Jewellery for the first time in India.

Kiran Kumar is the chairman and managing director of Lalitha Jewellery, a brand name in the Jewellery section. Born in Nellore, Kiran Kumar has begun his career in Chennai. He has originated from a middle-class family and started his Gold business vending the golden bangle of his mother. He launched Lalitha Jewellery Showroom in Chennai in the year 1983 and later in the year Kiran Kumar took the trade in a full-fledged manner. In Chennai, Tirupati and in Hyderabad, the Lalitha Jewellery Showrooms are drawing the attention of the people. There are 15 branches of Lalitha Jewellery Showrooms in India. Kiran Kumar is very often seen in TVs giving Ads for the gold.

He may head a successful jewellery company today, but he is not different from you. The day he sold my mother’s meagre bangles to start business seems like yesterday. The financially tough times he faced as a kid has indeed taught me the value of every penny.

He have spent time with people from all walks of life and experienced the attachment every family in our country has for gold. Jewellery in an Indian household is more than a set of ornaments. It’s an investment for the future. It provides financial security for the entire family. He knows of the financial tension, personal participation, and time you invest while buying gold. That’s why he has endeavoured with passion for so many years to try and reduce the cost of holding gold and jewellery.
Today he is not as the Chairman & Managing Director of Lalithaa Jewellery, but as a head of the family. And what he wants to say to you can be put very simply as follows: while buying jewellery, do not pay more than what is right — not a rupee more. And, this is important, ensure the gold you buy has the 916 BIS Hallmark symbol.
At Lalithaa Jewellery, we have always struggled to living by the beliefs of great superiority and reasonable prices.

Over the years, my squad and he have guaranteed honesty and clearness. We sell only 916 BIS Hallmark jewellery. We have a vast range of designs and our craftsmen are some of the best in the industry.
Speaking of best, we follow the best practices of jewel-making in our own factories. This enables us to offer all our ornaments at manufacturing price. You can’t get jewels for prices lower than ours anywhere else!
How is it possible for Lalithaa Jewellery to sell at such a low price? I have been a part of this industry since age 12. I started my career as a worker. I picked up all the nuances of this trade through years of hard work and have focused my energies on how to reduce wastage. In detail, dropping of wastage is a going process at Lalithaa jewellery and he will struggle to reduce prices even further while making the best jewellery.
Also, our business model has its core strength in manufacturing. That apart, we are, and for decades have been, one of the biggest wholesale suppliers to most of the leading jewellery showrooms in Tamil Nadu. Our strength as a wholesaler makes it possible for us to retail gold at the best possible market price.

Every Jeweller today keeps promoting an offer. How do you decide which offer gives maximum value ?

The Discount on wastage ?

Or this many rupees less per gram ?

Cash discount on the jewel ?

Free silver for gold purchased ?

Confusing ?

Not really!

After factoring for the offers, just calculate how many grams of gold you get for the money paid and compare who gives the maximum grams of gold. That’s the only way you can find out which Jeweller gives the best deal for your hard earned money. Think of everything else as eyewash designed to mislead you. Don’t take anybody’s word, not even ours. Listen to your calculator only.