What Is SEO And Why Is It Important?

Social Media

SEO is useful for the social interaction of your site too. If you are discovered during the searches, there are chances that word of mouth will follow. Especially, if you write great content! People always look for great content. Remain in mind that there is no shortcut to success. If you write poor content, there is no way SEO can help. Even if it does, it will be momentary success. Write great content and follow the SEO best practices so that your article goes viral organically.

Optimising your website can put you in front of the opposition. On the off chance that two sites are offering a similar thing, the users streamlined site will probably have more clients and make more deals.

Things to optimise for better SEO

SEO is not a static process. Instead it a system with tenets and procedures. Consider it a fine tuning process and with conscious efforts you will become better in writing search engine optimized articles.

Meta Title & Description

Create meaningful and crisp Meta titles and descriptions. These help a lot in conveying meaningful information about your page. Notice how Google displayed the content with higher Meta matches on top.

Meta Tags:

H1 tags

Making the titles bold doesn’t help as much as putting the same title as H1, H2, H3, and so on. Use Headers instead of larger or smaller fonts. The robots will be happier if you tell them what is a heading, vs. the font is of size 22px!

Keyword Density

If you article is meaty, you would have a specific keyword repeat in the article anyways. You need to strike the balance and I would vote for better readability than higher SEO. A little wordplay here and there helps. Notice that in this paragraph I have three instances of the word SEO. It was intentional just to show you how you can play with words to get higher SEO. Be cognisant however, and don’t overdo the keywords just to get the SEO right.

Mobile friendliness

Search engines now rank pages on how well your page looks on a mobile device. If your page doesn’t render well on a mobile device and is not mobile friendly, your rankings will be hit. Use the [free test by Google] to see if your page is mobile friendly. You need to read the result and fine-tune as necessary.

Mobile-friendliness

Get more backlinks by writing GREAT Content!

If your content is great, people will link back to it. The more people link to you, the higher you start ranking. As you can guess, this is harder than the rest of the fine-tunings. If you want to get backlinks, write good content… period! There are a few ways you can build your genuine backlinks, but I will discuss them in a separate article later.

What’s the difference between Internet Marketing and SEO?

So, is SEO the same as Internet Marketing?

To put it plainly, SEO is one of the tools available for your Internet Marketing arsenal. In other words, great SEO is a subset of your Internet Marketing campaign, which typically comprises of different things like content strategy, social media promotion and so on. Amazing content is again the most vital success factor with or without SEO.

A site with great content can do well with or without SEO. Web optimisation will simply give the site an additional lift. Website optimisation is an unquestionable requirement for each web property.

Summary

SEO is an approach to enhance your site with the goal that web crawlers will comprehend it better and give you higher rankings which will bring more visitors to your website. After you create a great content, the first vital step should be to optimise it for the search engines.

We are here to help!

We have content writers who have expertise in writing and optimising articles for SEO. We would be more than happy to take up the SEO responsibility off your shoulders at a very nominal fee, so that you do what you do best… Write Great Articles and leave the rest to us!!!